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Do not open a coffee shop with the same positioning.

Do not open a coffee shop with the same positioning.

Coffee shop positioning must not be similar to the budget brown impression of opening shop rework, so that the two owners particularly lamented the haste of the initial preparations. In addition to the capital budget, it also needs to consider the positioning and the preliminary work of market inspection, in addition, decoration, production and

2014-06-05
What is the best way to retain customers in a coffee shop? The principle of Coffee hand extraction in China Coffee Network

What is the best way to retain customers in a coffee shop? The principle of Coffee hand extraction in China Coffee Network

Nowadays, coffee is the choice of fashion consumption around us, which has won a lot of attention. How can we make a profit from it? it is the most important thing to attract consumers. What is the way for coffee franchisees to increase customers' attention and customers' entry rate? Take a look at the information compiled by the editor to understand how coffee franchisees can quickly create wealth. Can achieve different profits. Increase the rate of customer entry and

2016-04-21
Starbucks is different from other coffee brands

Starbucks is different from other coffee brands

There are countless coffee shops and only one Starbucks. If you experience it carefully, you will find that it is not quite the same as other coffee shops on the market, and can be called an atypical successful representative of the industry. Crowd positioning: say one set and do another Starbucks circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. There are quite a few white-collar workers in the city.

2015-08-06
This time, CEO's letter writes about high-level adjustments that have a far-reaching impact on the future of Starbucks.

This time, CEO's letter writes about high-level adjustments that have a far-reaching impact on the future of Starbucks.

On the 21st of last month, Starbucks announced its results for the third quarter of fiscal 2016. Compared with fairly good revenue and same-store growth in 2015, Starbucks' growth this year has been somewhat disappointing, below analysts' expectations, and the flagging European market has still not been helped. In addition to the cold data, within this multinational company with 300000 people

2016-08-11
Distinguish the true coffee from the fake coffee and compare the true coffee with the Vietnamese G7 coffee

Distinguish the true coffee from the fake coffee and compare the true coffee with the Vietnamese G7 coffee

Vietnam G7 coffee belongs to milk coffee, milk sugar coffee three-in-one, suitable for friends who like to drink slightly sweeter coffee, I just came into contact with this year, like to drink very much. But after drinking, you have to buy, ah, like me, who has been shopping online for five years, basically everything is solved online, so of course this coffee will be bought online. As a result, I have the experience of buying G7 online. Online shopping of fake goods

2015-02-03
The price difference of coffee varies from 10 yuan to 10 yuan. Wi-Fi speed is annoying.

The price difference of coffee varies from 10 yuan to 10 yuan. Wi-Fi speed is annoying.

In the heat of summer, coffee shops all over the streets are a good choice for recreation. If you spend about 30 yuan on a cup of coffee, you can sigh the air conditioner for free, surf the Internet while drinking coffee, and even bring a computer to get the work done. Why not?

2014-06-04
Foreign coffee chains are growing rapidly in China and are becoming diversified.

Foreign coffee chains are growing rapidly in China and are becoming diversified.

According to the Financial Times, many foreign brands and business models have met their Waterloo in China, from Best Buy to BQ. However, the Western retail concept of foreign coffee shops, which was perhaps the least likely to succeed, has flourished in China. Although China has a history of drinking tea for thousands of years, coffee chains from the United States, Britain and South Korea

2015-01-07
Starbucks Beijing International Trade Mall closes coffee giant to deal with crisis with austerity?

Starbucks Beijing International Trade Mall closes coffee giant to deal with crisis with austerity?

Starbucks, located on the ground floor of Beijing's International Trade Mall, has officially closed down, mainly because the rent is too high to afford, according to the Economic Voice of the World Finance. The Starbucks International Trade Store, established in January 1999, is the first Starbucks store in the mainland and is located in the most prosperous commercial center in Beijing. On June 21, Starbucks, located on the first floor of Beijing International Trade Mall, was officially closed, and its store staff were diverted to

2014-04-27
An empire with a cup of coffee

An empire with a cup of coffee

Starbucks is by no means the best coffee seller, but it is undoubtedly the best coffee seller, making it the world's leading coffee industry. However, Starbucks was born at an untimely time: in the 1950s, the bad taste of instant coffee completely lost the appetite of the American people, and the coffee market was in the doldrums for the next 20 years. 1971

2014-08-22
The first step in opening a restaurant is to make a creative menu for a cafe.

The first step in opening a restaurant is to make a creative menu for a cafe.

Opening a shop is the dream of many people, and the coffee shop is the first choice of many people, while there are so many cafes in the market, it is not easy to open a profitable coffee shop, and there are still a lot of things to prepare, such as interior decoration, style, what to sell, how much money to be prepared, whether to make money, how many shareholders, what technology, so much to do, to learn, to prepare, from where to go.

2015-09-06
The selection of the location of different grades of cafes

The selection of the location of different grades of cafes

1. The consumption habits of consumers with short stay time at low prices are convenient, and they can not take into account the atmosphere and scene in the store by achieving the consumption goal in the fastest way. The location of the store can be selected in places with a large flow of people, transportation hubs, night markets and school districts. 2. the middle price stay time for the elderly is for the purpose of reading and chatting, and the place to open the shop can be located above the second floor of the alley for quiet.

2014-07-26
Time is the coffee shop of money

Time is the coffee shop of money

A new cafe, Slow Time, has been opened in Wiesbaden, Germany. The cafe, which focuses on "slow time", is unconventional in that it does not check out according to the menu, but charges according to the length of time customers spend in the store.

2014-05-30
Nestl é launched a ready-to-drink coffee that can compete with freshly brewed coffee in convenience stores.

Nestl é launched a ready-to-drink coffee that can compete with freshly brewed coffee in convenience stores.

In recent years, China's ready-to-drink coffee market has grown rapidly. According to Euromonitor, the market for instant coffee reached 5.487 billion yuan in 2014, an increase of 22% over the same period last year, and is expected to reach 9.193 billion yuan by 2017, equivalent to a growth rate of 67.5% in three years. Although the market share of ready-to-drink coffee currently occupies the largest market share.

2016-10-19
Why are Starbucks, COSTA and other coffee shops scrambling to open stores in shopping malls?

Why are Starbucks, COSTA and other coffee shops scrambling to open stores in shopping malls?

The rapid expansion of coffee shops should be accompanied by differentiated operations, especially when they exist in the same shopping mall. With the continuous improvement of domestic consumers' cognitive ability of coffee, the requirements of coffee shops are no longer limited to the quality of coffee, they need high-recognition coffee brands, comfortable storefront environment and good service ability. Whether it is to determine the theme or optimize the store environment

2016-08-19
Italian coffee brand

Italian coffee brand "LAVAZZA" Guangzhou first store settled in Gaode Land

Today, according to Jones Lang LaSalle, the total retail sales of consumer goods in Guangzhou reached 326.293 billion yuan from January to August, an accumulative increase of 16.4 percent over the same period last year, continuing to maintain a double-digit growth rate. Driven by consumer demand, Guangzhou's store rental market was active in the third quarter of 2011, with a number of foreign retailers entering Guangzhou for the first time.

2014-04-27
The era of online shopping of coffee beans teaches you how to choose coffee beans

The era of online shopping of coffee beans teaches you how to choose coffee beans

In the era of online shopping, in the face of dazzling goods, coffee beans are the key to drinking good coffee. In online shopping to buy good coffee beans absolutely need certain skills, friends quickly and Xiaobian together to develop a pair of fire eyes gold. The criteria for choosing coffee beans are similar to those for choosing tea. If you want the most expensive and exquisite tea, you need to go to the place of origin to buy the best quality new tea produced that year.

2015-02-13
Seesaw Cafe says it wants to be China's

Seesaw Cafe says it wants to be China's "boutique Starbucks"

I don't know why so many foreigners like to post photos of drinking coffee on Seesaw (including selfies) on Instagram, or how the Seesaw team was chosen to be the only case team in Evernote Enterprise. Before Curiosity Daily interviewed Seesaw, all we knew was that since its opening in 2012, the coffee shop had expanded in Jiangsu and Zhejiang at a rate of 6 stores in three years.

2015-03-02
Cafe Entrepreneurship guidance Lecture-pre-preparation

Cafe Entrepreneurship guidance Lecture-pre-preparation

Coffee shop is a kind of retail store. Retail is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, a variety of specialized stores are produced, including clothing, food, and food.

2015-08-13
Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2016-01-07
Why can't Starbucks, which has more than a thousand stores in China, find a store in Italy?

Why can't Starbucks, which has more than a thousand stores in China, find a store in Italy?

According to people who came back from a business trip and a trip to Italy, Starbucks coffee shops could not be found there. In China, Starbucks opened an average of one new store every day in fiscal year 2014, and this year's goal is to open a new store within 18 hours. Not a single store can be found within 300 miles. Recently, according to people who came back from a business trip or trip to Italy, Starbucks coffee could not be found there.

2015-06-22
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